Debate over the New York Times recent op-ed issues has focused on assigning blame, and questioning the editorial process.
But they’re missing one important point – op-eds simply don’t work on the Internet and users care mostly about the article of one. Here’s why this is going to be transformational.
Today, the overwhelming majority of users consume the ‘article of one’ – itemized content that they come to individually – rather than subscribing to multiple publications.
That individual article is what creates debate – it’s all that matters – and thus the individual article is what has value to the user.
But an audience that values individual articles, rather than an entire publication, will also be willing to pay for that one piece of content.
Given that most audiences no longer read all the articles that a publication posts in the average day – instead finding them online or shared via social media – how are they to recognize that something is, in fact, an opinion piece?
If publishers want to continue to provide a variety of opinion, it will be on them to also provide the context.
Publishers need to recognize this shift and adjust their editorial – and monetization – processes accordingly.